Getting unlost...

Unlost supports startup teams on their journey to product, market and scale.

Unlost also supports later-stage companies on strategic and operational challenges, see Consulting.

We are two business angels with 30+ years of C-level experience:

Gregor covers mainly Product and Technology.
Beate covers mainly Marketing and Sustainability.
We both know a thing or two about strategy, operational leadership, how to innovate and how to grow teams and organizations.

We believe that innovative ideas can gain an unfair advantage by additional knowledge, contacts and funding. We also believe that for many ideas a startup is the best innovation mechanism.

We offer our support to highly talented teams of founders, focusing on two themes where innovation is urgently needed:

Digital: Infrastructure and products that disrupt how processes are run today, from speeding up data capture in healthcare to AI-based language translation.
Impact: Environmental solutions that help preserve our climate and biodiversity, from circular business models to addressing carbon or pollutant emissions. Social solutions that address current topics in education and talent growth.

We consider exceptional teams beyond this if we see the team's skillset and personalities are a great match with our experience and mindset and we can really make a difference.

See Investing for details.

We collaborate in angel networks and startup incubator programs, including BACB (Berlin), BA-FRM (Frankfurt) and Goethe Unibator/Accelerator (Frankfurt).